advertising

advertising
advertising [{{t}}'ædvətaɪzɪŋ]
1 noun (UNCOUNT)
(a) (promotion) publicité f
(b) (advertisements) publicité f
(c) (business) publicité f;
∎ he works in advertising il travaille dans la publicité
2 compound-forming noun
(budget, material) publicitaire
►► advertising agency agence f de publicité;
advertising agent agent m de publicité;
Advertising Association = organisme britannique dont le rôle est de veiller à la qualité des publicités et de défendre les intérêts des annonceurs et des agences de publicité;
{{}}Marketing{{}} advertising awareness notoriété f publicitaire;
{{}}Computing{{}} advertising banner (on web page) bandeau f publicitaire;
advertising brochure plaquette f publicitaire;
advertising campaign campagne f publicitaire ou de publicité;
advertising concept idée f publicitaire;
advertising consultant conseil m en publicité;
advertising copy texte m publicitaire;
advertising department service m de la publicité;
advertising director directeur(trice) m,f de la communication ou de la publicité;
advertising effectiveness efficacité f publicitaire;
advertising executive chef m de la publicité;
advertising expenditure dépenses fpl publicitaires;
advertising gimmick gadget m publicitaire;
advertising jingle jingle m, {{}}officially recommended term{{}} sonal m;
advertising medium média m ou support m publicitaire;
advertising rates tarif m des insertions;
advertising revenue recettes fpl publicitaires;
advertising sales agency régie f publicitaire;
advertising schedule programme m des annonces;
advertising space espace m publicitaire;
advertising standards normes fpl publicitaires;
{{}}British{{}} Advertising Standards Authority ≃ Bureau m de vérification de la publicité;
advertising strategy stratégie f publicitaire

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  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • advertising —    Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… …   Encyclopedia of contemporary Spanish culture

  • advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… …   The Collaborative International Dictionary of English

  • advertising — (angl.) [pron. advertáĭzing] s.n. Trimis de gall, 02.08.2006. Sursa: DOOM 2  ADVERTISING s.n. Acţiunea de a atrage atenţia persoanelor (asupra unui produs etc.) prin intermediul reclamelor. [pr.: édvărtaiziη] (engl. advertising < advertise =… …   Dicționar Român

  • advertising — index promotion (encouragement), publicity Burton s Legal Thesaurus. William C. Burton. 2006 advertising …   Law dictionary

  • Advertising — Advertising,das:⇨Werbung(1) …   Das Wörterbuch der Synonyme

  • advertising — (Brit.) ad·ver·tis·ing || ædvÉ™taizɪŋ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… …   English contemporary dictionary

  • advertising — /adverˈtaizin(g), ingl. ˈædvəˌtaɪzɪŋ/ [da to advertise «fare pubblicità»] s. m. inv. pubblicità …   Sinonimi e Contrari. Terza edizione

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  • advertising — [n] public notice of sale; notices to increase consumer desire announcement, announcing, ballyhoo*, billing, blasting*, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, PR,… …   New thesaurus

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